Advertising of the following products is prohibited in on-demand programme services—
cigarettes or other tobacco products;
electronic cigarettes or electronic cigarette refill containers;
any prescription-only medicine.
Advertising of alcoholic drinks is only permitted in on-demand programme services if—
it is not aimed specifically at persons under the age of eighteen, nor does it, in particular, depict such persons consuming alcoholic drinks;
it does not link the consumption of alcohol to enhanced physical performance or to driving;
it does not create the impression that the consumption of alcohol contributes towards social or sexual success;
it does not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;
it does not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light; and
it does not place emphasis on high alcoholic content as being a positive quality of alcoholic drinks.
Advertising included in an on-demand programme service—
must be readily recognisable as such, and
must not use techniques which exploit the possibility of conveying a message subliminally or surreptitiously.
Advertising included in an on-demand programme service must not—
prejudice respect for human dignity;
include or promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
encourage behaviour prejudicial to health or safety;
encourage behaviour grossly prejudicial to the protection of the environment;
cause physical , mental or moral detriment to persons under the age of eighteen;
directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;
directly encourage such persons to persuade their parents or others to purchase or rent goods or services;
exploit the trust of such persons in parents, teachers or others; or
unreasonably show such persons in dangerous situations.